Hi everyone! We are a small company and are just starting to develop our customer acquisition strategy. I know that many people use cold emails to find new partners or clients, but we have no experience in this matter yet. I understand that cold emails are letters that are sent to people with whom you have not yet had any contact. But here's what worries me: how to make our letter not look like spam? And in general, what is the best approach to choose so as not to scare off potential clients? Are there any proven strategies or templates that could help us increase the response to such letters? I would be grateful for advice or personal experience from those who are already working with cold emails.
 

I have experience in this area, and cold emails can really be effective if used correctly. The main thing is the right strategy. The letter needs to be personalized, short and clear. Don't forget to indicate a specific benefit for the client. One of the best tools for cold emails is the best cold email tool https://snov.io/glossary/cold-email/. With its help, you can automate sending letters and track how recipients react to them. Another important point is regularity. One-time letters rarely work, you need to remind about yourself several times, but do it unobtrusively. And, of course, always check that your letters do not end up in spam.

I use cold emails for my small agency. It is important not only to write a good letter, but also to choose the right target audience. If you send letters to anyone, there will be no effect. Another tip is to always add a call to action, for example, an offer to meet or call.