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Advantages of email marketing

The benefits of email marketing include:

Cost-effective

The costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs.

Permission-based

Your marketing list will be made up of people who have actively chosen to receive email communications from you. Customers who are genuinely interested in your products and/or services are more likely to engage with your business.

I believe that email design can be ignored as part of an effective multi-channel strategy, for that you need a full email design tutorial . But that doesn't make it any less important. Well-designed emails will improve all other parts of your strategy. By making sure the design of all your channels is consistent, you'll make your brand more recognizable and make all your assets work better.